Lifepower Counselling Centre (LPCC) is a professional counselling and clinical support organization dedicated to advancing mental health and emotional wellbeing across Africa and beyond. Founded on the belief that every individual deserves access to high-quality, transformative care, we blend global best practices with deep cultural understanding to deliver services that are both clinically excellent and deeply human.
Our work is built on two integrated pillars:
At LPCC, we are committed to clinical transformation—helping clients move from surviving to thriving, while empowering the mental health workforce to lead with competence, compassion, and innovation. Whether you are seeking support for yourself or looking to grow as a practitioner, we offer a trusted, forward-looking home for healing and growth.
To transform lives through clinically excellent therapeutic support while equipping a new generation of African mental health practitioners with cutting-edge tools—including artificial intelligence and digital therapy—to elevate the standard of care across the continent.
To be Africa’s leading clinical transformation centre, setting a global standard for accessible, technology-driven, and culturally grounded mental and behavioural health care.
Clinical Excellence:
We deliver evidence-based, structured therapeutic care that transforms lives. Every intervention is grounded in professional expertise, rigorous ethical standards, and a commitment to measurable outcomes.
THERAPEUTIC Innovation:
We embrace the forefront of mental and behavioural health practice, integrating artificial intelligence, digital therapy, and emerging technologies to expand access, enhance effectiveness, and prepare practitioners for the future of care.
Cultural Adaptation:
We honour the rich diversity of the communities we serve. Our global standards are always applied with deep respect for local contexts, values, and lived experiences—ensuring care that is both world‑class and authentically African.
Confidentiality & Safety:
Trust is the foundation of healing. We provide a secure, private environment where clients and practitioners can explore openly, knowing their dignity and privacy are protected without compromise.
Empowerment:
We equip individuals with practical, sustainable tools for daily growth and invest in mental health professionals to lead with confidence, competence, and compassion—fostering lasting self‑reliance across the continent.
Compassion
At the heart of everything we do is a deep respect for the human journey. We listen without judgment, care with empathy, and walk alongside our clients and trainees with unwavering kindness.
Alfred Ita Ituen — (NCE, B.Ed, M.Ed, mMBA, MBA,PhD-IV, FIPMA, MCASSON, MAPROCON) Clinical Director & Co-Founder, Lifepower Counselling Centre.
Alfred Ita Ituen is a distinguished counselling psychologist, instructional leader, and digital therapy innovator with over 19 years of experience spanning Africa, Canada, and Europe. His career represents a rare convergence of deep clinical expertise, global educational leadership, and a pioneering commitment to integrating technology into mental health care.
As a counsellor, Alfred has worked directly with hundreds of individuals—adolescents, young adults, families, and professionals—guiding them through trauma, anxiety, identity challenges, and life transitions. His approach is clinically transformative, blending evidence-based therapeutic practices with a profound understanding of cultural context and the unique pressures of modern life.
A Global Journey Rooted in Excellence
Alfred’s academic and professional journey reflects a relentless pursuit of excellence:
– Currently a European doctoral researcher in educational theories, counselling, and flexible learning pedagogy, where his research explores how flexible, technology-enhanced learning environments can transform human development and therapeutic engagement.
– Holds a Master’s in Guidance and Counselling (M.Ed.) and a Humanitarian MBA from the Roxburg Institute of Social Entrepreneurship, Switzerland, alongside a Modular MBA in Innovation and Strategy from Tekedia Institute, Boston, USA.
– His research includes groundbreaking work on the influence of social media on academic performance, school crisis management, artificial intelligence integration into counselling and—most recently—contributions to the European Erasmus+ FLeD Project, a collaborative initiative across seven universities in five European countries focused on designing flexible learning patterns for the future.
Pioneering Digital Therapy & Cutting-Edge Counselling Practice
Alfred is not merely a practitioner; he is a builder of systems that redefine what counselling can be. His work is distinguished by an unwavering commitment to innovation:
– Digital Therapy Integration: As a certified Microsoft Certiport Administrator, Oracle Academy Administrator, Google Virtual Classroom Facilitator, and UNESCO ICT-Competent Educator, Alfred has spent over a decade integrating technology into learning and therapeutic environments. He views artificial intelligence and digital therapy not as replacements for human connection, but as powerful tools to extend access, personalize care, and enhance clinical outcomes—a philosophy that sits at the heart of LPCC’s Virtual Counsellors Training Academy.
– Therapeutic Innovation in Practice: While serving as Head of Pre-University College and Head Counsellor at leading international institutes in Nigeria, Alfred designed and implemented groundbreaking initiatives, including:
– A Students’ Therapeutic/Stress Relief Centre offering pain management and emotional support.
– Gender transformative projects to boost inclusion and productivity.
– A Learning Support Centre addressing cognitive challenges and memory issues to enhance academic performance and social integration.
– Crisis intervention strategies during the COVID-19 pandemic, managing collective and individual trauma with compassion and precision.
– Scaling Impact Through Training: Alfred currently serves as the Co-Founder of Lifepower Counselling Clinic and Academy (LPCC Counselling Psychologists Community), equipping a new generation of practitioners with ArtificiaI Intelligence and digital therapy tools in Africa. He also doubles as a Program Administrator, Curriculum Designer, and Facilitator for the ICC Counseling Psychologists Community, a virtual network of over 100 K-12 schools and higher institutions where counselors engage in weekly mentorship and Joint Practice Development. This commitment to elevating the profession across Africa is integral to his personal philosophy, vision and mission.
A Philosophy of Clinical Transformation
For Alfred, counselling is not merely about managing symptoms—it is about facilitating profound, lasting change. His work is guided by the belief that every individual possesses the capacity for healing and growth, and that the right combination of therapeutic skill, cultural wisdom, and innovative tools can unlock that potential.
Whether guiding a young person through academic stress, helping a family navigate conflict, or training a counsellor to use AI ethically in their practice, Alfred brings the same core principles: Clinical excellence, compassion, and a forward-looking vision for mental health care in Africa and beyond.
As the founder of Lifepower Counselling Centre, he has created a space where these principles come to life—a space where global standards meet local understanding, and where cutting-edge digital therapy supports deeply human healing.
Alfred Ita Ituen is a member of the Association of Professional Counsellors of Nigeria (APROCON), the Counselling Association of Nigeria (CASSON), the Cognitive Science Society (USA), a member of the United States Institute of Peace (USIP) and a Fellow of the Institute of Management Consultants (FIMC), among other professional affiliations.
At Lifepower Counselling Center, we provide compassionate, professional counselling and evidence-based support to help you overcome emotional struggles, relationship challenges, stress, addictions, trauma, and life transitions.
RC NO: CAC 8762670
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